Oct 25

This week I learnt two things about blogging:

  1. Getting your readers to DO something on your blog is a powerful thing.
  2. Personal contact with readers makes a real impact

Last week i ran a quick and small competition on ProBlogger to promote the ProBlogger Book.

The competition was simple – leave a comment on the competition post that told me why you wanted the book in 250 words or less.

The competition ran for 24 hours and at the end of that time there were 193 entries (more than I expected). The entries were so good that I felt bad just giving one book away so selected three submissions to get a copy of it.

At this point in running competitions I usually send the prizes, make a quick post announcing the winners and then do nothing else – but this time I decided to do something different.

I felt bad that so many had missed out on the book after going to the trouble of entering so on the spur of the moment I emailed each of the 190 entrants who didn’t win. It took me a while to pull all their emails into an email but I wanted them to know that I appreciated the effort that they’d gone to.

The email thanked them for their comment and told them that I was said that there couldn’t be more winners. I also pointed out that the book was on special at Amazon and said that I hope they’d be able to get a copy at some point.

I was a little hesitant to mention the book on sale as I didn’t want it to come off as a sales technique (the primary purpose of the email was to thank them) but decided to do it on the spur of the moment.

I sent the email.

What happened next was surprising.

I started getting emails from the 190 that I’d sent my email out to. Over the next 24 hours I had 70 emails!

There were two main themes in the emails:

1. They appreciated and were surprised by the personal contact - quite a few readers emailed that they’d been taken aback by the follow up email.

2. They’d bought the book – most of those who emailed said that they’d just bought the book (or were about to). Whether they all did or not I’m not sure but the book’s ranking on Amazon leapt up that day by 600 spots – so something happened.

In the days since my competition I’ve noticed a third flow-on effect of my email.

3. More Reader Interaction – a number of the people that I’d emailed had never commented before on ProBlogger before the competition – they’d been lurking but never active on the blog. However in the last few days they’ve been commenting like crazy.

Take Home Lessons

I’ve been reflecting upon this experience over the last couple of days and two ‘lessons’ have struck me.

  1. Getting your readers to DO something on your blog is a powerful thing – this hit home on two levels. Firstly the act of getting readers to write why they wanted the book to play a big part in them actually buying it. I guess when you invest a few minutes into thinking about why you want something and then go to the trouble of writing those reasons up you ’sell’ yourself on actually buying it. Secondly – the act of making a first comment on a blog can often be enough to make a lurking reader an active reader. I’ve noticed this before – people often feel shy about commenting but once they take the step to do so they open the flood gates.2. Personal contact with readers makes a real impact – this is something I’ve known for a long time but have had to re-learn many times. It can be difficult to interact with all of your blog’s readers but when you do it can really impact them and help them to become more loyal to your blog.

Read more tips like this from Darren Rowse at ProBlogger Blog Tips

Oct 25
Wordpress has become one of the most popular blogging platforms and a large part of that reason is the sheer number of plugins available to add to blogs. But many of these plugins, especially when combined with an obsessive amount of advertisements, tend to overwhelm readers with an abundance of clutter in both the sidebar and at the end of the posts themselves. So it is worth considering if you really need all the extras you have on your blog or if you can do some spring cleaning to provide a cleaner experience for your readers.Wonderful World of Widgets
Do your readers really need to know what your Alexa rank is, that Akismet has blocked a zillion spam comments or that you only have a Google PageRank of 2? Do they need to see that your blog entry has 627 words and will take about a minute and a half to read? Nope, not really. These things all just add to the cluttered look of your blog. Only add widgets that either benefit you (such as including a Twitter box in the sidebar to increase your Twitter followers) or are useful to your visitors (such as easy submissions to social media sites). Be ruthless and ditch everything else.

Speed
Even more annoying that the overwhelming feeling that a ton of clutter on the sidebar can cause, is when that clutter starts slowing down the load time of your blog, or worse, completely hangs it while waiting for a third party something to load. You absolutely do not want to sacrifice your load speed just to add some widget to your blog. And this is especially true when you have gone overboard adding widgets and plugins and they are all taking up critical load time that results in your readers wondering what is taking so long and leaving your blog for a competitor’s blog instead. So when you are de-cluttering your blog, pay special attention to what slows down the load time, and give those the axe first.

Advertising
First, look and see which ads are actually making you money. If you have AdSense in the sidebar but it has earned you a measly $1.86 in the past three months, odds are pretty good that you won’t miss that money and can remove it from the sidebar. But has it made you $50 in the past two weeks? If so, then you will want to keep it around. Any ads that run for a month without making you a worthwhile amount of money should be removed entirely or replaced with something that could potentially be more profitable. This especially applies to those cheesy super-animated affiliate ads that involve hitting a monkey or that feature a fake Windows alert box or for in-line advertising that shows a pop-up when you mouse over it.

Move around
Do you need to have a link to your privacy policy page linked at the top of your sidebar? Not really, especially when you can easily relocate it well below the fold to your footer. If you absolutely need to have something in the sidebar, add it to the bottom (below the fold) so you can feature the more useful content above.

RSS feed options
Do you offer convenience buttons to multiple different blog subscribing services? Either use one of the plugins that offers an all-in-one version, or add all the various buttons on a separate page, while offering the standard RSS feed on the main page. If you discover a high portion of your subscribers are using one service, consider adding that second button to the main page, but otherwise, relegate all those extra service buttons to a “RSS Subscribe Options” page.

When you declutter your content, it is important to remember that you don’t need to offer everything to everyone. Just because your mom visits your blog doesn’t mean you need to add a weather widget just so she can see what the weather is like in your town at the moment. You want to offer only what the majority of your visitors want and need, and most of them don’t want to see eighteen widgets, plugins and flashing things in your sidebar… most will happily handle a few, since it is a blog, but the goal is to not overwhelm them with so much that they hit the back button for a hasty retreat, which some blogs definitely have done for me!

Is the pack rat in you resisting the need to remove some of your widgets and plugins? Just deactivate the plugins in your Wordpress control panel, and if you discover visitors really miss them, you can always reactivate them later. Same with widgets… just save the ones you remove and you can add them again later if you need to. But seriously, chances are pretty good that no one will ever miss them, except maybe you!

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